About Keith

More information about yours truly

Skills

Product Designer and Design Lead with 10+ years of experience delivering scalable, system-driven UX across enterprise web and mobile platforms. Strong focus on design systems, cross-functional collaboration, and modern AI-assisted workflows.

Core Capabilities

  • Product Design Leadership & Team Alignment
  • UX Strategy, Flows, Information Architecture
  • Design Systems & Pattern Libraries
  • Accessibility-First Design (WCAG-aware)
  • Design Critique, Mentorship, Process Improvement

Collaboration & Delivery

  • Cross-functional partnership (PM, Engineering, Research)
  • Design-to-Development Handoff & QA
  • Agile / Iterative Product Development
  • Front-end implementation awareness

Tools & Implementation

  • Figma (components, variants, libraries, Dev Mode)
  • HTML / CSS / SCSS
  • Bootstrap, Ionic
  • Adobe Creative Cloud

AI & LLM-Assisted Workflows

  • LLM-assisted design exploration & content drafting
  • Prompt iteration for ideation, flows, microcopy
  • Generative image workflows
  • Responsible AI usage & review

Resume

I am a design leader who combines hands-on product design expertise with thoughtful leadership to help teams build impactful, scalable digital experiences.

Resume Download

Keith Jeter Resume - (DOCX)
Keith Jeter Resume - (PDF)

Summary

Keith Jeter

Experience Designer with 10+ years of experience creating scalable, user-centered web and mobile experiences from early concept through production.

Professional Experience

Product Designer

April 2014 - Present

Blue Cross Blue Shield, Detroit, MI

  • Leading member-facing digital experiences supporting 5+ million BCBSM members nationwide across web and mobile platforms.
  • Leading management discussions and contributing to strategic initiatives, including design system adoption and platform alignment.
  • Managing cross-disciplinary teams and external agencies to deliver consistent, high-quality experiences on schedule.
  • Mentoring and developing junior designers, fostering design excellence, innovation and sustained team productivity.
  • Reporting team performance and delivery health to leadership while addressing urgent product and experience needs.
  • Contributed to the BCBSM mobile app experience used by 500,000+ Android users and represented by 70,000+ iOS ratings across platforms.
  • Helped maintain a 4.7-star IOS rating and 4.5-star Android rating by improving usability, accessibility, and visual consistency across core member journeys.
  • Delivered UX solutions for a high-traffic member portal supporting claims, benefits, ID cards, and account management at enterprise scale.
  • Consistently delivered projects ahead of schedule while resolving design, technical, and process blockers.
  • Partnered with stakeholders, backend engineers, and content teams to ensure alignment from concept through production release.

Education

MFA - UX and UI Design

2010 - 2015

The Academy of Art University, San Fransisco, CA

Focus: Web Design, Time-Based Media, Human-Centered Design

BFA - Fine Arts & Graphic Design

1996 - 2000

The University of Michigan, Ann Arbor, MI

Focus: Graphic Design, Illustration, Fine Arts

Services

I help teams and organizations design scalable, user-centered digital products by combining strong UX strategy, system-driven UI design, and modern AI-assisted workflows.

Product & UX Strategy

I partner with stakeholders to define product direction through user flows, information architecture, and experience strategy aligned to business goals.

UI Design & Prototyping

I design and prototype intuitive, high-fidelity interfaces that enable rapid validation, clear feedback, and confident decision-making.

Design Systems & Governance

I build and evolve design systems that improve consistency, speed up development, and scale across teams and platforms.

AI-Assisted Design Workflows

I leverage LLMs and generative tools to accelerate ideation, UX writing, and visual exploration while maintaining human judgment and quality.

Portfolio

Here are examples of my full range of work. Below you will see Illustrations, UI Designs and some other concepts as well.

View Full Portfolio
  • All
  • Illustration
  • UI Design
  • Visual Design
  • Multimedia

Wolf Illustration

GVM Collection

Christopher Illustration

GVM Collection

Helga Illustration

EPC Collection

Claims UI Sample

Various Devices

Claims Filter UI

Various Devices

Rewards Page UI

Desktop

The Party Graphic

Design

Greyvoth Artwork

Design

Book Layout

Design

Testimonials

I am a multidisciplinary designer with over a decade of experience delivering user-centered digital products. I work closely with teams and stakeholders to create thoughtful, practical solutions that support real business goals.